Figuring out the story

We’re always storytelling, whether it’s through the design, the product or the marketing. By unifying the design language and the product marketing, there’s a way to create a cohesive message across the experience. A story told through the design language and voice lets users understand what matters to your product, even when you aren’t sure what your stakeholders need.

    • Develop a cohesive visual identity that reflects your brand's essence.

    • Establish guidelines to ensure consistency across all platforms.

    • Integrate cultural and contextual elements to resonate with your target audience.

    • Craft a unique and authentic brand voice that communicates your values.

    • Align messaging to build trust and connect with your audience.

    • Differentiate your brand in the market through a distinctive tone.

    • Create compelling presentations that clearly convey your business vision.

    • Highlight your unique value proposition to engage investors and stakeholders.

    • Use persuasive storytelling techniques to make your pitch memorable.

    • Design visually appealing slides that enhance your narrative.

    • Formulate comprehensive plans outlining your objectives and strategies.

    • Develop actionable roadmaps for business growth and success.

    • Identify primary and auxiliary revenue streams for sustainable growth.

Getting off the ground

The first step is the hardest. But getting the skills and capital to get moving the second, and third, and fourth steps can be just as hard. How you create your initial product and articulate your service can mean the difference between a concept and a company.

    • Transform initial ideas into structured concepts aligned with your goals.

    • Define clear objectives and roadmaps for development.

    • Create artifacts to drive a shared vision and understanding.

    • Quantify future growth and scalability needs.

    • Facilitate creative brainstorming sessions to generate innovative solutions.

    • Explore diverse perspectives to unlock unique approaches.

    • Refine concepts into actionable plans that align with business objectives.

    • Test prototypes with real users to gather actionable feedback.

    • Use data-driven insights to iterate and improve designs.

    • Establish key performance indicators to evaluate effectiveness.

    • Conduct feasibility studies to assess practicality before full-scale development.

    • Conduct in-depth research to uncover market trends and user needs.

    • Analyze competitive landscapes to identify opportunities for differentiation.

    • Map user journeys to understand pain points and areas of delight.

    • Refactor fundraising decks to improve storytelling and clarify the opportunity for investors.

    • Strengthen pitch with 1:1 coaching to highlight strengths and opportunities for improvement.

Launching and getting to market

Getting to market means checking all the boxes plus investing energy in the right places to wow expectations. Whether building excitement for something that can pre-release, or reaching customers in an entirely new way, create the expectations needed to delight customers at launch and building momentum becomes that much easier. Create the right expectations, and you’re halfway to creating delight.

    • Strategize effective launch plans to introduce your product to the market.

    • Engage your target audience through tailored marketing efforts.

    • Create buzz and anticipation leading up to the product release.

    • Establish foundational processes to ensure post-launch success.

    • Develop support systems to address customer inquiries and feedback.

    • Implement training programs for staff to maintain quality service.

    • Set measurable goals to track progress and performance.

    • Identify areas where customers may misinterpret your offerings.

    • Develop clear communication strategies to address misconceptions.

    • Enhance product documentation to provide better user guidance.

    • Implement feedback loops to continuously improve understanding.

    • Design experiences that surprise and delight users.

    • Incorporate elements that exceed customer expectations.

    • Foster positive associations with your brand through thoughtful interactions.

    • Encourage customer loyalty by consistently delivering joy.

Designing the culture

Leveraging understanding of behavior and motivation applies to your people as well as your product and marketing. With a strong corporate culture you can create deep lasting connections, as well as internal and external advocates for your brand. Ultimately, everything we build is for humans.

    • Shape organizational culture to reflect your brand values.

    • Create a cohesive internal environment that promotes collaboration.

    • Develop rituals and practices that reinforce desired behaviors.

    • Align company culture with long-term strategic goals.

    • Develop strategies to effectively reach a diverse audience base.

    • Ensure inclusivity in product design and marketing efforts.

    • Tailor communication to resonate with various demographic groups.

    • Build relationships that respect and celebrate diversity.

    • Design events and interactions that leave a lasting positive impression.

    • Incorporate unique elements that differentiate your brand experiences.

    • Engage participants through immersive and interactive activities.

    • Foster emotional connections that encourage brand advocacy.

    • Organize events that blend physical and digital elements seamlessly.

    • Enhance engagement through innovative hybrid experiences.

    • Develop rituals that can be shared both online and offline.

    • Utilize technology to bridge gaps and connect diverse audiences.

Building the business

Growing the pie means bigger slices for everyone. Your customers seeing more value in their relationship with you. And perhaps finding more of a sense of fulfillment. And perhaps finding moments in your customer journey to take from sometimes surprising to predictably serendipitous. And even growing the business in a new way.

    • Enhance your product by integrating meaningful features.

    • Increase user engagement through value-added services.

    • Develop strategies to deepen customer relationships.

    • Create detailed user personas to inform design decisions.

    • Understand user motivations and behaviors for targeted solutions.

    • Align product features with user needs and expectations.

    • Use personas to guide marketing and communication strategies.

    • Develop products that meet market demands and user needs.

    • Ensure quality and functionality through rigorous development processes.

    • Incorporate user feedback to refine and enhance offerings.

    • Plan for scalability and adaptability in product design.

    • Test assumptions through prototyping and user feedback.

    • Use data to validate the effectiveness of proposed solutions.

    • Iterate designs based on validated learning.

    • Reduce risks by confirming hypotheses before full-scale implementation.