Immersive & Inclusive Audio
Branding, Strategy, Design
Project Type
How do you change who feels welcome in your brand story?
Key Thought
opening a space up to under-represented POC and women
How do you create a brand that feels inclusive without feeling cliche, one that is inviting and exciting to people while being sincere. And how do you do that while maintaining the “what” of the organisation as an integral part of the branding too.
See the brand book here.
Immersive & Inclusive Audio Institute International is a UK based institute that provides courses and workshops to segments of our communities which don’t see a lot of representation in the Audio Engineering domain. We wanted to create something that feels warm and welcoming to a wide variety of people from all across the globe.
We chose the two simples ideas, human form and wave form for our motifs and explored and experimented with a wide variety of sketches, to see how we can best showcase the story.
But something was still missing, something that truly represented how close to the creators heart this project was. She recorded the words “immersive and inclusive” and we used that waveform as the visual foundation. Along with a gradient of different skin tones that we picked a picture from one of her sessions.
Like any other branding projects, once you know what your hero element is, you can actually create the rest of the brand quite easily.
