Tarq : AR
Wesbite Design, AR, Museum installation
Project type
Exhibiting art in the pandemic through AR for a Mumbai-based gallery.
Of note
Bringing the art to you, when you can’t go to the art.
The pandemic kept us all at home, but luxury goods continued to need to sell. This problem is well suited to AR, as AR allows users advantages to the in-store experience. The solution deployed here allowed buyers to experience prospective artworks in their own home.
The artists in each case had a unique vision for how their work should be presented, and it was crucial to represent it authentically in AR. We wanted to make sure that the objects are represented in the same way as they might in a physical space.
Working in the museum space, especially during covid time, was a unique challenge but like all situations with a lot of constraints, it was also an opportunity for excercising creativity. This project helped the gallery continue operations as they would have in regular times and it gave the viewers of art a deeper way of actually being able to experience the art much more intimately.