a case study

secret senses

Hair-care brand in search of an ethos for their design and packaging.

India 1–5 employees Bootstrapped

how the system grew

One flower, painted in a notebook. Watch it multiply until it covers every bottle.

Scroll. The same flower, over and over, until it is the packaging.

Scroll to watch one watercolor flower multiply into a pattern that covers every bottle in the Secret Senses product family.

a mark, and a palette to hold it all.

Secret Senses ornate S logomark
Bringraj Silken Strength shampoo label with watercolor floral border
Secret Senses primary brand colors — five swatches with RGB and CMYK values.
Secret Senses secondary colors — tonal scale and opacity grid.
your move

Need a brand that smells like home? Be our friends.

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