A portfolio, re-imagined
One body of work, cut a few different ways so more kinds of people find their way in.
Brand & Identity
Klydo
TomboyX
recurring problem
Naming the thing the founder can’t say out loud yet.
Rachna Nivas
Tatsam
A logo isn’t an identity. An identity is what the brand can do when no one’s watching.
Studio principle
Pratham USA
XTDB
8
Brand identities shipped since 2022.
Gliitch
Secret Senses
Klydo
TomboyX
recurring problem
Naming the thing the founder can’t say out loud yet.
Rachna Nivas
Tatsam
A logo isn’t an identity. An identity is what the brand can do when no one’s watching.
Studio principle
Pratham USA
XTDB
8
Brand identities shipped since 2022.
Gliitch
Secret Senses
Product & Interface
Klydo
The interface is where research meets opinion. One of them has to lose.
Kahran, on Agemo
Agemo
Tatsam
our bias
Make the state obvious before the action.
ConveGenius
4
Products shipped or in flight.
Klydo
The interface is where research meets opinion. One of them has to lose.
Kahran, on Agemo
Agemo
Tatsam
our bias
Make the state obvious before the action.
ConveGenius
4
Products shipped or in flight.
Research & Strategy
Agemo
Agemo
Research isn’t a deck. It’s a fight the team has with the user, and someone takes notes.
Studio principle
ConveGenius
how we work
User interviews, diary studies, hypothesis sprints, category mapping.
TomboyX
31
User interviews across the last three projects.
Research isn’t a deck. It’s a fight the team has with the user, and someone takes notes.
Studio principle
ConveGenius
how we work
User interviews, diary studies, hypothesis sprints, category mapping.
TomboyX
31
User interviews across the last three projects.
Story & Narrative
TomboyX
All up in our undies.
TomboyX, the line that landed
Agemo
Tatsam
a tagline took
26 drafts and a slot machine to find.
Rachna Nivas
XTDB
5
Narratives shipped end to end.
TomboyX
All up in our undies.
TomboyX, the line that landed
Agemo
Tatsam
a tagline took
26 drafts and a slot machine to find.
Rachna Nivas
XTDB
5
Narratives shipped end to end.
Growth & Revenue
Tatsam
the advisory move
Figure out where the next dollar should come from before figuring out how to ask for it.
Pratham USA
TomboyX
Capital isn’t fuel. It’s a contract about what you’re willing to be next.
Studio principle
Klydo
Tatsam
the advisory move
Figure out where the next dollar should come from before figuring out how to ask for it.
Pratham USA
TomboyX
Capital isn’t fuel. It’s a contract about what you’re willing to be next.
Studio principle
Klydo
Full case studies
Klydo
TomboyX
Rachna Nivas
Agemo / Codewords
10
Full case studies, written front to back.
ConveGenius
Pratham USA
Tatsam
XTDB
Gliitch
Secret Senses
Klydo
TomboyX
Rachna Nivas
Agemo / Codewords
10
Full case studies, written front to back.
ConveGenius
Pratham USA
Tatsam
XTDB
Gliitch
Secret Senses