a case study — klydo
Klydo came to us as 4 people with a dream of 15-minute fashion. Slikk was a year ahead with 1,000+ orders a day. The Series A clock was on.
Over ~60 days we built the product, the brand, the fulfillment spec, the GTM plan, and the launch — then shipped before Diwali and hit 150 daily sales before Jan 1.
four months on the wall
Press play. The engagement builds in front of you — four months, still going. Scrub back to read any piece up close.
Use the space bar to play or pause. Arrow left and right step between artifacts. Home and End jump to the start or end.
4 people, 15-min fashion, Slikk a year ahead.
Where Slikk is strong. Where it isn't.
A scroll that feels like reels, not a grid.
Aspirational context on the card — not a cutout on white.
Trial, keep, return — with fraud math that works.
A product page built for desire, not comparison.
Jumped in at week six when their brand hire quit.
A wordmark you can read in a 15-second notification.
Fashion-forward. Without sounding like fashion.
The first honest spreadsheet. The one the Series A stands on.
Where the first 10,000 orders come from — and which ones compound.
Every item staged in its own world. One prompt at a time.
Offline and online shopping, collapsed into one swipe.
Same flow. Now with the fraud math baked in.
Who picks, who packs, who handles returns — on paper.
Three days of inventory, one 48-hour market window.
The first screen the first real customer saw.
48 hours in: what broke, what surprised, what we kill.
Delisted overnight. Took the weekend to untangle and get reindexed.
The SKU feed broke under Diwali load. Rewrote the handoff on paper.
Who came back. Who didn't. Which ads lied to us.
Fraud held. Returns UX didn't. Rebuilt it around the delivery rider.
One-tap reorder from last week's try-at-home. First retention lever.
Pink held. Voice got tighter. Cut two fonts we weren't using.
Real data this time. Half the assumptions in v1 were wrong. Good.
One doc. Who answers DMs on Christmas. Who restocks on Jan 1.
Story-mode kept. Personalisation added. Ranking by what actually sells.
Three creatives, two channels, one week. Measured for keeps, not clicks.
Everything on the wall, compressed to sixteen slides. Still drafting.
150 daily sales (hit by day 90). Still ongoing. What we'd kill if we started over.
outcomes
Shipped the week of Diwali. Google blacklisted the site for thirty-six hours. Inventory lines broke under launch load. The brand hire quit at week six. None of it made the wall stop filling.