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stories from the studio floor

A portfolio, re-imagined

One body of work, cut a few different ways so more kinds of people find their way in.

Brand & Identity
recurring problem Naming the thing the founder can’t say out loud yet.
Rachna Nivas
A logo isn’t an identity. An identity is what the brand can do when no one’s watching. Studio principle
8
Brand identities shipped since 2022.
recurring problem Naming the thing the founder can’t say out loud yet.
Rachna Nivas
A logo isn’t an identity. An identity is what the brand can do when no one’s watching. Studio principle
8
Brand identities shipped since 2022.
Product & Interface
The interface is where research meets opinion. One of them has to lose. Kahran, on Agemo
Agemo
our bias Make the state obvious before the action.
4
Products shipped or in flight.
The interface is where research meets opinion. One of them has to lose. Kahran, on Agemo
Agemo
our bias Make the state obvious before the action.
4
Products shipped or in flight.
Research & Strategy
Agemo
Research isn’t a deck. It’s a fight the team has with the user, and someone takes notes. Studio principle
how we work User interviews, diary studies, hypothesis sprints, category mapping.
31
User interviews across the last three projects.
Agemo
Research isn’t a deck. It’s a fight the team has with the user, and someone takes notes. Studio principle
how we work User interviews, diary studies, hypothesis sprints, category mapping.
31
User interviews across the last three projects.
Story & Narrative
All up in our undies. TomboyX, the line that landed
Agemo
a tagline took 26 drafts and a slot machine to find.
Rachna Nivas
5
Narratives shipped end to end.
All up in our undies. TomboyX, the line that landed
Agemo
a tagline took 26 drafts and a slot machine to find.
Rachna Nivas
5
Narratives shipped end to end.
Growth & Revenue
the advisory move Figure out where the next dollar should come from before figuring out how to ask for it.
Capital isn’t fuel. It’s a contract about what you’re willing to be next. Studio principle
the advisory move Figure out where the next dollar should come from before figuring out how to ask for it.
Capital isn’t fuel. It’s a contract about what you’re willing to be next. Studio principle
Full case studies
Rachna Nivas Agemo / Codewords
10
Full case studies, written front to back.
Rachna Nivas Agemo / Codewords
10
Full case studies, written front to back.

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