Divya interviews Anuki on leadership, working with the development and corporate sectors and leading people to understanding through communication. Anuki talks about leveraging the public discourse, balancing clients while achieve advocacy goals, and how Anuki looks to build a leading creative agency in Sri Lanka.
Somebody asked me to get them some coffee in my very first meeting. I realized then that being young and being a woman in a leadership position would be an uphill battle.
So today I have a very very special guest with me. This is Anuki. I just met her last week but I loved her energy and I was like, I have to talk to her. Okay.
So Anuki, maybe you want to introduce yourself a little bit and like you know who you are, what you do, where you come from. Yeah, absolutely. Thank you Divya for having me really. Hi everyone.
I'm Anuki Premachandra and I'm based in Sri Lanka. I am the CEO and founder of Lines. We are a digital strategy and social media marketing agency based out of Sri Lanka and very happy to be here. Thanks Divya.
Oh, but you also have to tell that like you were doing something completely different like till last year or something. I was. Yeah. So when I met Divya last week, you know, we were talking about,
you know, where we are right now in our journeys in our careers. So for about 10 years, I've actually been working in the development sector with international NGOs, local NGOs, think tanks, that sort of thing. But I've been doing a lot of comms work for them. So that's really how I ended up with the company I started.
But yeah, it's been a career in development. So one of the things that I was like, so I was looking up here LinkedIn and I also sent you a request, but like I was looking at it and you have held a lot of leadership positions. And guys, I know Anuki said that like, you know, she has 10 years of experience,
but she's really young. She's like approximately a decade younger than I am. So it was just like really interesting to see that you have so many sort of like leadership roles from the beginning of your career. Almost like what was it like?
I don't know being shoved into a leadership position where you're like, maybe especially in development sector. I'm sure there are people that you were leading who were much older than you. Right. Like I was just curious about that.
That is a great question and that's something I think really struggled with. Maybe up until this year because finally this year and last year towards the end of last year, I started having people in my team who were younger to me. So it was like, okay, great. But until then it was an uphill battle.
Let me tell you for starters, my with my very first job, it was an internship and it was at a international development organization. One of the country officers in Sri Lanka and something I realized in one of like my very first meetings, I remember somebody asked me to get them some coffee and I was like, okay, not a problem.
But then I realized like with my age and everything, sometimes when you sit at a table, people don't realize that you have something to contribute to. Right. It's like, oh, the young one, the intern just fetched some coffee, which I did. It's like, okay, I'm also here because I think I can contribute in some way.
So I remember that incident specifically because after that I told myself, I'm not telling my age to anybody because at that point I was just 18. So I was like, nobody is going to know. And I kept it concealed for a very long time. So now when I do tell people my age and then I say, you know, I've been working
for about 10 years. It's like, what? How young were you when you started and how did you not know about it? But yeah. And sort of the second thing you asked me, the whole thing about being in
leadership positions, I think it happened very organically because I've realized that I have like a very strong growth mindset also for me personally. So at the start, when I was taking on some interesting jobs, it was because I was truly interested in the work. And to me, it was like, okay, how can I contribute more?
How can I do more? And I think that's what kind of organically funneled into me starting to lead teams. But yeah, I just feel like I'm always learning every day. You never know how to do these things, especially, you know, working with a team, building team morale, all of these things you learn every day.
So yeah. Yeah. I would also imagine that like in comms work, you've also done some PR, I think, right? Like you meet all sorts of people at all level and you have to manage even people who are like, I'm just as you actually, you know, but until you tell
what is like relations and PR and comms, what is that like in the social sector? In the social sector, well, one problem is everybody comes from a very technical field and a lot of people that come together to work on a development sector project to address a social issue come with their specific expertise. You know, so when you're working on a project, you know, you'll have economists,
you'll have researchers, you'll have different kinds of people coming together. But something that I can say very confidently is that a lot of the people coming together don't necessarily understand good communication because everybody, you know, they're very like technical experts in their fields and sometimes they forget that the research they do or the, you know, the programming they do is for a much wider
population that probably doesn't understand things the way they do. So that is something very common in the development world. And, you know, even more recently, I've seen sometimes I guess organizations and people think that they need to stick to the jargons to make it sound like they're doing amazing things. But I really believe in impact communications, right?
Talking about what doing this means to real people. So I think that's like for me, a very interesting learning about development sector comes. And how does it like, so how does it relate to like now you're doing marketing more broadly for like, you know, all sorts of people? Yeah.
How does that learning sort of translate what carries over what doesn't? So I think that the learning I got from the social sector really got me thinking in a very different way that I don't see sometimes a lot of corporate communications people think because it's more about selling a product and it seems like a very straightforward thing. But with development sector communications, it's about behavior change in some way.
It's either about telling people about a social issue that they are not aware of and you need to communicate why they need to be worried about it or it's, you know, to raise advocacy on something or it's always it has a component of behavior change in it. So it almost gets your mind thinking differently. And I feel like that is what I now pull into the company I run because at
lines we do both corporate sector communications and development sector too. So corporate is, you know, a sales clients basically very straightforward product to sell very straightforward target audience. And it's about, you know, it's about that. But I do actually because of my interest and because I've, you know, been in this field
for quite a while, I do take on quite a lot of development sector clients now as well. So I'm always enjoying that process of being able to think with a team, think about the research question they were trying to answer, looking at their reports, but also thinking, OK, how do I make this more relatable to a more general audience? How interesting.
So it's almost like you have to present complicated findings to the general public. It's like that, right? If you're talking about even climate change, conversations like that, things that you need, you know, little, you need to plant seeds and planting those seeds and, you know, waiting for them to sell that you got to figure out how to do that.
Interesting. How do you do that? Like I've always found it very complicated, especially like all of these awareness campaigns and stuff. Like I have friends who work in like the development sector as well.
And it just like to me, it just feels like hopelessly like, you know, uphill battle. It's just like, how are you going to figure out if I even making a change? Assuring impact is definitely a very hard thing to do, you know, and you don't see impact through one campaign. And I always tell my clients, you know, general public is not a target audience.
It's really important to hone down and think, who do we need to speak to first so that, you know, that we're able to have them on our side and then have them help us advocate for whatever it is that we're advocating for. So a couple of years I learned about the Overton window and I've been using that when talking about campaigning to say, okay, how do we identify like the early adopters?
How do we identify audiences within the public population that would be more inclined to your views, to support your views? Let's try that conversion first and then slowly we sort of build, you know, you try to build up. And I think something that people also don't realize is campaigning like this takes a very long time, especially when you're advocating for some kind of cause for, you know, some
sort of policy change. I've been doing that quite a bit here in Sri Lanka and something that I've been realizing is you got to keep, you know, you got to keep to a consistent campaign and there's different windows that open up where some of these things quickly become public discourse and then you got to, you know, capitalize on it.
Interesting. Sounds hard. Harder than at least selling a product. This is true. Oh, God, yeah.
What kind of causes are like, you know, what kind of things did you generally, I don't know, okay, maybe that question I want to ask is more, did you sort of incorporate your own advocacy and your own like sort of interest in the social sector with the communication for like, you know, whatever you worked on? Yeah, I did.
About five years ago, I was working with a think tank based out of Colombo, a free market think tank. And it was probably about a year into taking that job on. There was a report that came out that the team had worked on and it basically said imported Santri napkins were taxed at 101% diapers were taxed again at some 120% making,
you know, diapers, affordable to new parents. And one of my colleagues had written out an op-ed on this and I remember reading it and getting really enraged about the Santri napkins and about, you know, the diapers and thinking, why don't we do a campaign on this? And I remember at that point with the support of the team, we got something off the ground.
And I realized that I and then I sort of took that on as well quite personally because I started realizing the more I spoke to people, the more I realized how period poverty manifested in Sri Lanka, even in Colombo. Can you double click on that? Like what, what does that mean?
Sorry? What does that mean? Like what is period? Yeah, right. So the inability to be able to afford basic sanitation and hygiene and period products
because of unaffordability, because the price is too high or because it's unavailable in the market. And the more the more people I spoke to at that point, this was going into COVID, going into the pandemic. So there was definitely shortages across the board of different products. But the more people I spoke to, the more I realized that some families were some mums were making the choice to put food on the table versus buying a packet of Santri pads to feed their kids.
And, you know, these sort of stories enraged me as well. And I think we really pushed very hard on that advocacy. We did get, we were able to get the tax down to about 60 something percent at that time. And this was, you know, a couple of governments ago and still, you know, with every new government, with every different import, tariff structure, these things continue to change.
And I've realized that it's really important to keep on with the advocacy. That's what, you know, it's something that once the policy changes started to start to happen, it's something that I too dropped my voice on. I, you know, saw progress happening now, looking at it again and looking at different administrations, different tariff structures.
I'm realizing, you know, you need to be consistent at advocacy like that. But that was really a big learning curve for me in terms of how I started thinking about advocacy communications, because I felt like I wasn't doing it for someone else. I was doing it. I was passionate about.
So I was very observant in how people reacted to what I said, the kind of words I used to talk about this. I was getting invited to panels, webinars quite a bit during COVID. And I was trying to see how much sort of groundswell we can create so that policymakers are the importance of it. Because that was my problem. It was when I was having direct conversations with policymakers and policy influencers.
This was on nobody's agenda. Like this wasn't important enough. For anybody to speak out in parliament even so there was there was that need to build up a lot of groundswell. So that, you know, politicians and representatives started seeing this as a problem too. Wow.
Wow. That sounds intense, but I'm glad that you did it. Yeah. How do you feel like now that you're out of the development sector directly? Right.
Yeah. And you're more focused on doing like building your company because I'm assuming that you know now that you're working on it full time. You're going to be much more focused at least for the coming like, you know, 12 to 18 months or you can share the timelines or whatever. But like, you know, how do you feel like that's going to impact your advocacy? Do you still do activism actively?
Not actively at the moment, but what I have been doing is working with development sector clients that I align with. And I think that has been wonderful. I just recently started working with another international organization working on women's equality and women's rights. And, you know, I do a little bit of volunteerism work with regards to sexual and reproductive health. I mean, that's something I've actually, yeah, I've been doing that for a couple of years now.
So the good thing now about having my own setup has been I've I feel like I'm able to contribute a lot more because previously it was about either my campaign or working for a particular organization was running a particular campaign. But now that I'm able to take on more clients and work much broadly with a team, I feel like I'm able to contribute to a couple of different topics or needs. Interesting. Maybe I should connect you to this friend of mine.
She runs this company that works in women's health. It's called Cranberry and like both the founders are friends of mine. And like I interviewed one of them like on the podcast a couple of seasons back. But basically like what they do is like they have like digital product, which is like a chatbot that helps you sort of manage your period.
And like, you know, you can talk to it about your symptoms and all of that. Like it'll send you messages. Oh, what kind of PMS are you having? Or like, you know, do you have this thing or do you have that thing? Do you want to track these symptoms and all of that?
But they're also like doing a lot of on ground work. So they're working with a sports organization based out of Pune, I think. And where they're helping with female athletes and because like, I'm sure you know this, but like sort of in reproductive, sexual and like menstrual health, the research is also epistemally poor.
Yeah. Right. So they're basically like running their own sort of like trials and all of that. They're also like doing physical products. So like these kids that help you manage your PMS. So like there's medication, there's supplements, there is like, you know,
other extra stuff that can help you sort of manage your mood. So there's like, oh, here is like, I'll show you. There's this like really tiny, cute, lemme. Yeah. So this is like a meditation light.
So it's like, you know, has a breathing pattern. Let me turn it on. So like, I don't know if you can see it, but like it turns green and then purple and then it'll turn blue. That is cool.
Yeah. And now it turned blue. Right. Like it is really awesome. So you can breathe with the puppy.
So something that your friends do. Yeah. Yeah. Yeah. So they have these kits that like you can buy.
So I have the one for PMS, but they also have for period migraines. They have for pain and cramps, like, you know, different medical devices with medication, talking to gynecologist. So like they're building this like again, it's been a couple of years. They're also like relatively new, but I feel like you might be interested in
chatting with them. Absolutely. That looks amazing. That's such a cool, cool thing to think about. Right.
Yeah. You're being supported. I love that. Yeah. Yeah.
It's also really interesting because like I have. So our first like for the first season where we started interviewing people season four, I think we only interviewed women because like Kahran and I are both fortunate that like, you know, we had so many women founders and then in second season we interviewed people who are working with like somebody who's very
close to them and like, you know, so it's like siblings or partners or something like that. And I was like, you fit both categories. I love it. Okay.
So that D2 aside. Okay. So like it's really interesting, but tell me why you decided to sort of a start your own company and like, you know, how did you decide on this particular niche? Because I'll go back to what you said.
You can't do everything for everyone. So like, you know, how did you decide your box because I feel like for a lot of people drawing that box of this is who I am for is really challenging. Right. So like, how did you go about it?
Well, I have to say, Divya, I am only now claiming my space in said box because for the longest time I started this because it's something that I like to do. That's honestly how I started this when I started this, you know, with my partner helping me out because he's also been in this sort of field for about a decade. So there was a lot from him that I was, you know, learning in terms of performance
marketing, in terms of, you know, thinking about sales conversions otherwise, because I'm more of a content strategy person, but you also need the person looking at analytics and saying, you know, maybe we should do this differently. And I would always look to him to do that. And so then I thought, you know, I've got the strength to start this on.
I feel like I'll be able to do something that that I like to do. Um, and that's really how all of this started. And I didn't realize at that time, you know, because when you think of setting up businesses and for me with the other things I do sometimes, you think about your business idea, you think about a business plan and then you get into it
with lines. That's not what happened. It was completely fooled out of passion of, you know, something that I like to do that I that just along the way, I think, thanks to the help of, you know, my partner, um, we were kind of able to build into a model that works.
So I think the, um, startup journey for me, I feel that was a little bit longer only because it took a little bit of time to figure out what that box looked like. Um, because I remember, um, the start when, you know, I went to this, we went to them thinking, Hey, let's do video productions and maybe let's do, you know, videos with really good storytelling because that was a gap in
Sri Lanka's market at that point. But I remember we did about two and it was nice. It was good videos, but it wasn't, you know, it wasn't, we could do more basically and we knew that we could do more. So I think we just kind of kept looking for what that meant and I, and it's
only this year that I've been really able to say, okay, this is the company. These are the services, you know, this is the team I'm building that clarity, um, has been very recent. So to anybody, you know, thinking of starting something completely out of passion, it's a little difficult.
I understand to figure out what your business plan looks like and that's okay. We will take a little bit of time. So you got to be sort of patient about how you mold that box, but it happens. And then, you know, you're able to say, okay, this is, this is what I can deliver
and let me try to do that the best way I can. Interesting. So what does like, let's say like, you know, we're five years down the line. What does success for you look like at that point? Five years down the line.
All right. Five years down the line. I hopefully want to be known as one of Sri Lanka's, you know, most creative digital agencies, most creative and most sort of impact driven. I want people when they think of breaking into a new market, launching a new
product, thinking of a new target audience to think, oh, I should go to Alliance with this because they'll be able to crack it for me. So I want to be known in Sri Lanka for sure, but I also want to make a little bit of an impact, a lot of impact and footprint outside the country because I feel like Sri Lanka has a lot to offer.
They were you were just here last week as well. Sri Lanka is a beautiful island nation with really interesting people, people who, you know, in the creative sector, the kind of people I'm able to work with, the kind of people in my own team. I know that they are capable of a lot of a lot that deserves the recognition
beyond, you know, our little island. So I think in five years, that's really what I want to do. I want to be in competition with, you know, agencies out of New York, agencies out of Spain and say, hey, this tiny island's got a lot of creative talent. Give us a chance.
Very exciting. It's also really interesting, right? Like coming from a culture that is what I would say is a still a little bit like sheltered, like the island has its own vibe and like it's not as polluted by other things in a certain sense.
I think like that really brings a unique voice. So like this has been a major qualm of fine that I'm just like all design, like especially digital design all comes out of like Silicon Valley. Please stop doing this, right? Like it's not that's not the only place where interesting stuff happens.
Yeah. So like that's also interesting because I feel like the more voices we have, the more interesting it becomes and the more global it is, the less only US gets to have a say in what is happening everywhere. The wrong.
Yes, but no one and I think that's what I find beautiful as well. You know, just just what you said, you were in the South Coast. There's so much art and culture. Sri Lanka, South Coast. Yeah.
And you're absolutely right in that we are in so many sense guarded a lot more creatively as well. I guess let's explore. Well, well, not to say not to say less exposed, but in terms of, you know, a creativity, I get what you mean in that people have like a flavor to their
unique piece of work. Like I felt like in all of the places that we went to, I was saying it to another person who like was in the same retreat as us. Like everywhere in Sri Lanka, you wouldn't see paintings hanging on the wall. You would actually see sculptural objects and that was really interesting
because that's not how it is in any of the other countries that I've been. Like decor generally means that like you would have a lot more paintings. And I was like, it's such a small thing, but like it is its own flavor. Right. Like it is its own unique thing.
There is also a lot more weaving oriented artifacts, right? Like whether it's made out of like tree stuff or out of rope or whatever. Like there is a lot more weaving oriented art. I like so it was really interesting because for me as an Indian to go to Sri Lanka, it was like our neighbors.
So they're like kind of similar, but also kind of different. Yeah. Yeah. Yeah. Yeah, I would be really exciting if you guys are like, you know, able to sort of
expand beyond. I think so. And I like for me, that's what I also get really drawn to. And then you absolutely right. Like think, think that there is a lot of communications and trend setting
that comes out of the US that really dictates it for the rest of the world. And obviously now with the invent of AI, we're trying to hegemonize creativity in some way, right? We're trying to say this is what a good poster looks like or this is, but that I, I, I feel that quite a bit because I feel like that pushes people to be
a little lazy with how their minds work. You know, you get what I mean because I find myself sometimes getting fallen into that trap of, you know, looking for references and then looking, looking at how I base workout of that. And then sometimes forgetting.
No, but what would I, what, what would I have done if I were to create the so if I were to think of this video idea, how would I have looked at it? And sometimes we tend to forget that and it was actually somebody at our retreat last week that told me that that he said, in your field, I've seen this happen quite a lot.
Founders have a vision that gets diluted very quickly because there's a lot of reference points people look for. And he said, whenever that happens, just ask yourself, what would Anuki do? And I thought, wow. Yeah.
Right. We tend to forget that sometimes because we can't get to expose. Yeah. Also, so like another friend of mine that I interviewed computational mama, she is a creative technologist.
So she does like a lot of art mixed with technology, right? So like she'll do art with code or art with AI, that kind of stuff, very interesting stuff. So she did this project called archive of lost mothers because so at some point early in her like in a journey experiment, she tried to generate an image of
a mother birthing a child and it refused her to do it. And then she tried to generate an image of a war scene and it was like it let her do that. Right. So that's one part.
And then in sort of in any visual AI system, there is very little brown people data. Yes. Right. Yeah.
Which means that like her being able to generate a realistic looking brown woman without like a bindi or a Saadi was like so difficult. Yeah. Right. Because she says we are not all wearing saris and we're not all putting
bindi's like please we are very different. We date on mid journey. If you typed generate a Sri Lankan like, you know, woman for me 100% it generates an Indian, you know, a person. Yeah.
There's always a sun rays on the tellers and I have to say no Sri Lankan and I remember doing this with some of my friends a couple of months ago and we're like, you know what, let's just give up. Yeah. Yeah.
And to write even within the subcontinent. There's differences. There is a lot of differences like a Pakistan or Bangladesh or a Sri London person doesn't look like Indian person. Yeah.
We have a lot of Indian people, which means there is a lot of population. But that doesn't mean everybody else is the same. Exactly. But yeah, like her project is quite interesting and it also explores the same thing that you're talking about, which is like, you know, are we
sort of just like like, you know, painting all of the things with a broad brush stroke and saying, oh, this is all the same and you don't need to think about your uniqueness. Yeah. Wow. I would love to know more about what your friend is doing.
That sounds very interesting. Yeah, I'll send you a link to I'll send you a link to her stuff. Yeah. She's really cool. Like I said, I am very fortunate that I have many cool friends and I'm like,
please come on my podcast. Cool. They're doing really interesting things. But yeah, that's think I think it'll be interesting because you asked me about five years I was thinking.
I think in about five years will really because at that point, we're still at the at the birth of AI, right? Yeah. In five years, we've gotten very far with it because that tech is growing at God speed. So I think in five years, the creative industries might look very different to
I'm hoping that creative industries were able to stay unique to what they can bring to the table. Yeah, we'll still stand the test of time, but it's something to look out for because I do see from my clients quite a bit people just say, oh, I'll just use AI to do that.
And I'll just use AI to schedule it, you know, I'll just use AI to create the videos and then I'll just use that to schedule it and then that that takes away that creative aspect, right? So it becomes a cost conversation. Do I spend on someone to think about this or do I just, you know, use a
subscription to generate it? Yeah. So that's going to be tough. I think for the creative industry because it will come at a loss of revenue. Yeah.
I also feel like as somebody who is like sort of using AI in the workflow, we had recently a client come to us and they were like, oh, but you can just generate this in AI. So generally the like VFX team that I worked with, they tend to be quite expensive and the client was like, oh, you can just generate an AI and we were
like, and it is still not going to be dirt cheap. Like what are you talking about? Yeah, exactly. I think a lot of people are just not aware as well, you know, and I spoke about this last week using AI, which I'm a huge proponent of like in general
for operations, you know, optimizing daily life. You need to know the limits of that platform and what you're able to feed into it, obviously, but I like a lot of people don't understand that they just be especially with the creative field. It's like, okay, yeah, there's a just using.
I also feel like and I don't know, maybe you can also share your thoughts on this, but I also feel like a lot of people don't have that much refined taste. So like they might know when something is great, but they don't know how to take something that feels mediocre to great. And then they just like do something and they want to hand away with it.
Yeah, this happened so much. Actually, right before I got on this podcast, one of my colleagues in my team, she sent me this really funny video on Instagram, just that, just a video of a client saying, think outside box. And then the agency is like, do you want to define the box?
Because I feel like we're going up and down on this a little too much. But yeah, I think this happens all the time. But one way that I have tried to navigate it is to ask people questions about why they need what they need done. Because even though they're not able to articulate what the end product looks like,
at least if I can understand what they're thinking and what's going on in their heads and why they even brought a digital agency on in the first place or what did I do this campaign in the first place, then sometimes I'm able to draw those dots and say, okay, maybe there's a different way of doing it. If you know, we're hitting a roadblock, maybe there's another way to think about it.
But some people are open to that. Some people are not. It's about finding finding the kind of people who want to work with you that way. So how has it been different working for a team where you are a part of the team versus working for clients because like it must be different, right?
Very different. And especially, you know, working in the development social sector and then working in an agency environment with clients. That's two different ends of the spectrum, I feel. But right before, so before my last development sector job, I actually
worked at a PR agency and I feel like that was a steep learning curve for me. That was like a little break for me from development as well. I said, I want to go to the private sector. I want a different pace because development tends to be very bureaucratic. The bigger the large international organizations, you know, staff has been
around sometimes for 15, 18 years. So it's like, you know, it's about the honor of the job and all of that too, right? So it's just so difficult sometimes to get things done. That was really frustrating for me and the amount of paperwork to get a simple
thing done again was really frustrating. So I think right before COVID, I was like, I am out. I am getting an honor in the first year of COVID, I think of the pandemic. I said, I need a change of pace. And I joined the private sector and agency where I was working with clients.
I was working on public relations. So I got a little bit of an understanding there on what it means to service clients because that's very different. It's a services industry. And it's almost like hospitality in some ways.
You've got to, you know, put on a smile. And even if absurd requests come your way, you got to, you know, still be like, okay, let me see how what I can do for you. And that I needed to switch my brain to be able to do that almost. And so I was lucky.
I got, I got to do a little bit of that then. And then, you know, having my own company now is a lot more difficult because now I see myself as a growth partner for my clients. And I think, you know, I, I feel like in addition to thinking about my business, I'm always thinking about that businesses too.
How can they grow? How can, you know, we maximize on a certain campaign or a certain initiative or, you know, for them? So it's, it's been interesting. It's definitely two different worlds.
The development sector, you know, comes with everything with all of that, right? Genre which is the leaders of processors, etc. And right now for me running a startup, things are a lot more fluid. I mean, I like that. Awesome.
Okay. So what are you looking forward to the most from the coming year? You know, like we've just begun 2025. We went on this like really awesome retreat made so many awesome people. I'm so like, how are you feeling about the rest of the year and what are your plans?
I am feeling great, especially after our residency last week. So Divya and I were at almost like a growth growth accelerator, lots of things, but it really for me got me. I feel like it gave me a little bit more power and trust in my own potential because that's something I think, you know, losing my job, trying to sort of quickly put things
together. I was very quick, I think to move forward. I did Lallani a couple of days. Obviously, you know, when you are told you're losing your job, that's never happened to me before.
It was a very hard thing to process, but everybody else is going through it too. It was a global issue. It wasn't something I could control. So I had to say, hey, you know, maybe this is, maybe you need to look a different way. And so that's what I've done.
I have very big goals this year. I am very excited to officially launch Lines publicly as well because, you know, these few months I've been doing a lot of the groundwork, but I'm very excited to launch it. I am getting married to my partner of 10 years. I know.
I'm very excited about that. That's happening in a couple of months. And yeah, I'm just excited for, I feel the 2.0 for our lives because we've been together for 10 years. We've grown in those 10 years as well.
And this year feels like that accelerate point. So that's that's what I'm looking forward to. I'm really excited for you, for like, you know, both your company and like, you know, how it grows and you guys getting married. So exciting.
And the place looks beautiful. By the way, everybody is beautiful. Just if you're in Bangalore, definitely just fly, you know, like just take a weekend flight. It's like one and a half hour away. Go, go, do it.
It's so nice. It's beautiful. Yes, you should come. Yeah. You should come again.
We need to hang out. Yeah. For sure. I have told my mom we are going and she loves nature. I'm sure she loves Sri Lanka.
It's a treat for everyone. The beaches, the hills. Yeah. Yeah. Awesome.
Thank you so much for coming Anuki. This was really lovely. I'm so glad we got to do this. Thank you so much. When you asked me if I could be on your podcast, absolutely yes.
I'm not done for, but you were lovely to me. It's like, absolutely. Let's do this. So thank you so much.